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A new sports industry podcast from Octagon - the leading global sports, entertainment and culture agency - focused on the people who have made a career of driving innovation in sports sponsorship and media
Episodes
Thursday Oct 03, 2019
Thursday Oct 03, 2019
College sports is big business. Learfield IMG College owns the branding, licensing and multimedia rights to over 200 universities across the country. Andrew Judelson is the company's Executive Vice President, National Sales, overseeing a dedicated national sales and marketing team. He sat down to talk to us about the company, the college sports sponsorship landscape and how big data is providing sponsors with unprecedented customized access to this passionate fan base.