Are We There Yet?: Tim Zulawski - AMB Sports & Entertainment

As America’s favorite sports leagues get closer to a return to action there's still a great deal of uncertainty about whether these hoped-for scenarios will actually become reality over time. Will there be fans? Will any games actually be played? Even with start dates and competition schedules established, the leagues, teams, advertisers, sponsors and fans are, in reality, all stuck in the same state of limbo, waiting for clarity on how these "seasons" will play out.

We spoke to Tim Zulawski, the Chief Revenue Officer for AMB Sports & Entertainment, owners of the Atlanta Falcons, Atlanta United and Mercedes-Benz Stadium. Tim leads all sponsorship sales strategy and servicing for those properties, including all major event sales for Mercedes-Benz Stadium. With so many properties in his portfolio we were lucky to get his unique take on how all concerned parties have stayed engaged throughout the pandemic as we approach a return to action.