MLB Playoffs - Ben Valenta, Fox Sports

Major League Baseball’s relevance for major marketers is a hot topic. The folks at MLB are in an all-out battle to win over the next generation of loyalists, and with their allies across the sponsorship and media landscape, will be pulling out all the stops to wage this war with a “win at all costs” mentality. Since 1996, FOX Sports has placed a huge bet on baseball, holding broadcast rights to Major League Baseball's top jewel events, including the MLB All Star Game and World Series. Ben Valenta is FOX Sports' Senior VP/Strategy & Consumer Insights, responsible for leveraging consumer insights and data analytics in support of strategic planning, production, sales, marketing and public relations.