Lessons from the Bubble: Carter Ladd - SUM

When MLS and its marketing arm, Soccer United Marketing (SUM) created the "MLS Is Back" Tournament, they were the first team sport to replace value that sponsors had lost value with regular season matches cancelled. Where MLS goes from here is very much dependent on things well out of the league's control. We spoke to Carter Ladd, SUM's SVP of Brand Alliances, about the Orlando experience from a sponsorship standpoint - and the rest of 2020.