Growing Pains and Hopefully Making it Rain: US Lacrosse, Steve Stenersen

Despite exponential growth over the past 15 years, socio-economic conditions have seen the sport of lacrosse struggle to break through to the higher levels of participation enjoyed by many of America's more pervasive field sports. Similarly, finding sponsors and advertisers to hop on board the lax train has not been an easy task for the sport's champions. We reached out to Steve Stenersen, CEO of US Lacrosse to address these issues. His insights on where the game is today and what his group is doing in concert with the entire lacrosse community make for an interesting listen.