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A new sports industry podcast from Octagon - the leading global sports, entertainment and culture agency - focused on the people who have made a career of driving innovation in sports sponsorship and media
Episodes
Friday Nov 15, 2019
Friday Nov 15, 2019
By the end of this year, revenues from esports properties will reach over $1.1 billion. But while the esports industry continues to grow, the crowded and undefined landscape is often a challenge for brand marketers looking to capitalize this next wave of fan passion.
Greg Stangel is the Chief Revenue officer for Misfits Gaming Group and talked to us about how a traditional sports marketing guy has transitioned into this new world and what the opportunity is for brands looking to break through the chaos and make eSports work for them.
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