Doing It for The Kids: Skip Gilbert, US Youth Soccer

The critical mass represented by youth soccer players represents the biggest opportunity for brands to reach the millions of players, parents, coaches and organizations dedicated to developing the next iteration of The Beautiful Game in this country. I managed to wrangle Skip Gilbert, CEO of USYS, to talk about how those kids are engaged with the sport, how youth sports in general needs to change, and how brands can make the most of an affiliation with the leading soccer organization in the USA.