Chris Hibbs - Legends Global Partnerships

In this incredibly complex and uncertain environment, the route to successful navigation of branded sponsorship programs requires an entirely new roadmap. How to find and activate the properties and assets that deliver reach while appropriately addressing brand objectives in the midst of the global pandemic has arguably become the single greatest challenge the sponsorship industry has ever faced.

I sat down with Chris Hibbs, recently named as President of the Legends Global Partnerships group for an insightful discussion of that challenge and his outlook on the near and long term future of sponsorships both at home and around the world.