AMP: Evolving Olympic Athlete Dealmaking: Zaileen Janmohamed, USOPC

Buoyed by the marketing dollars of brands looking to draft off the power of the Olympic movement, US Olympians have been able to make a career out of simply being themselves. The connection between brands and athletes delivers results on both sides of the proposition - but it has traditionally been an arduous process for marketers to find all but the most well-known athletes to represent their brands.

Zaileen Janmohamed is at the forefront of fixing all that via the USOPC's new technology initiative knows as AMP - the Athlete Marketing Platform. In this podcast we discuss this exciting opportunity for more US Olympians to get the financial support they need while training and after their competitive career ends.